How do I make my business stand out from competitors? (Positioning)
You stand out when you have one clear answer to the question: why should a client choose you and not your competitor? Most businesses say the same things in the same way, so the decision comes down to price alone. Owais Media is a content and reach consultancy: we audit and diagnose your situation and put your positioning into one message, and your team creates the content from it.
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How people describe this problem
- “All my competitors say the same thing”
- “Customers only compare on price”
- “How do I set myself apart from others?”
- “How do I stay different in a crowded field?”
- “The market is full of the same service”
Common mistakes
- Copying the successful competitor instead of finding what sets you apart.
- Trying to speak to everyone at once.
- Treating design and colours as your positioning.
- Competing on price because there's no other reason to choose you.
How we work on it with The Owais Method
- 2
Audience
We define the audience you are the best choice for, because standing out is always "for whom".
- 3
Positioning
We write one sentence that answers: why should they choose you and not your competitor?
- 4
Message & hook
We turn that sentence into content themes and messages repeated from different angles.
Who is this page for?
- A business in a crowded field where clients compare on price.
- A professional offering the same service as others who wants to be the clearest choice.
- A new brand that wants to enter the market the right way from day one.
How we help
The consultation: analysis, diagnosis and a written report, and your team executes
Consultation detailsSupervised execution: an add-on after the strategy, with execution partners working under Mohamad Awais's direct supervision
Supervised executionWorkshops and courses: if you want to learn and execute yourself
Find your path
We work with people from 16 countries: Qatar, Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Oman, Iraq, Syria, Lebanon, Jordan, Egypt, Turkey, Germany, United Kingdom, United States and Canada. Where we work
Questions about this problem
What does positioning mean?
It means one sentence that answers the question: why should they choose you and not your competitor? Your message and content come from it.
Is positioning the logo and visual identity?
No. Visual identity expresses your positioning, but positioning is the idea and the promise you offer.
Can I stand out in a small market?
Definitely. The more precise the audience, the easier it is to be its clearest choice.
Are you an agency?
No. Owais Media is a content and reach consultancy, not a marketing or production agency: we audit and diagnose your account and set the strategy, and your team or agency executes it.